100 issues of OKIDO magazine

From kitchen-table idea to globally recognised children’s brand spanning publishing, broadcast, public engagement and S.T.E.A.M. education. 

November 2021 sees OKIDO celebrating 100 issues of the quality arts and science magazine for children aged 3-7: OKIDO magazine.

The World of OKIDO

Almost 15 years ago, two South-London mums set up OKIDO Studio from a flat in Brixton to create quality, educational, children’s products. These mums were artist – Rachel Ortas and scientist – Dr Sophie Dauvois. Their first venture was OKIDO magazine; a (then) quarterly publication designed as an antithesis against all the poor quality, heavily-gendered and plastic-covered comics that were available to our children at the time. This month now sees them publishing their 100th issue of OKIDO magazine as a (now) monthly, global, arts-and-science subscription publication for children which has now been translated and sold around the world including in Korea, China and The Netherlands.

With a belief that every child is a scientist, OKIDO’s passion is to create beautiful educational products designed to engage all our children through clever ‘hidden learning’ techniques resulting in wonderful learn-through-play content in the form of games, stories, puzzles, activities, animations, books, events and more. Designed with having fun in mind while inspiring the next generation of creative scientists, OKIDO prepares children for a world that will look very different to our world today. And with a strong understanding of the importance of arts within education and using the principles of STEAM learning, OKIDO encourages children to explore questions about the world around them, unleashing a love of learning, and skills of critical thinking, collaboration, creativity and curiosity. 

This winning combination of educational, scientific discovery paired with beautiful creative content first caught the eyes of the BBC in 2014 resulting in the commissioning of a science-comedy, 3D, animation for preschool children centred around OKIDO’s main character called Messy Goes To OKIDO. Those first 52 episodes have been a permanent fixture on the BBC iPlayer and have now been followed by an equally-successful series 2 in 2018 resulting in 78 already-aired episodes. This hugely successful show is now in production for its third series and is available on iPlayer, Netflix, in the US on HBO Max and now in China with UYoung.

From 2012-2015 OKIDO Studio created a range of beautiful hard-back fact books with Thames and Hudson and in 2015, a 20-series TV-tie-in range of Messy Goes To OKIDO books was launched.

Some of OKIDO’s other regular partners include: The Design Museum, V and A Museum of Childhood, The British Science Association, Imperial College, London, Southbank, Tate, South Ken Kids Festival plus many other science and literary organisations. 

Beyond all of this, OKIDO magazine and everything created by OKIDO Studio is designed with environmental care at its core – the magazine is printed right here in the UK using only recycled or FSC papers and biodegradable vegetable inks and is designed around teaching environmental principles and a thoughtful approach to the planet and its resources. 

There are no signs of slowing down from Ortas and Dauvois and their original passion and purpose remains true. Whether it be developing interactive, educational events, working with hospitals and science institutions, creating immersive home schooling, writing podcasts, participating in digital events, developing exciting new products and much more – you can be sure that all of this comes from the same, original, parent-led team, working to the same high standards and principles as before. 

And above all else, let’s not forget that everything that his dynamic duo do is about having fun while learning! 

The 100th issue 

In issues 1-100, OKIDO has explored outer-space, climbed volcanoes, discovered the inner workings of the body, travelled underwater, explored nature and met with dinosaurs. And now, in recognition of this magical journey to 100, this special issue explores the topic of Time. Inside this celebratory issue of OKIDO we see the many delightful characters from the World of OKIDO explore time machines, clock-making, telling the time and much more. 

And it comes with a beautiful, free OKIDO Advent Calendar, so kids can countdown the days to Christmas. See the Christmas Subscription here.